Antarctic Sapiens

01 · The Library — Mind & Attention

And Just Like That, I Lost Interest

On the half-life of public attention to a catastrophe, which is now measured in days and used to be measured in years.

A car driving away down an empty road into a vast grey iris, with a seal in the pupil reading And just like that, I lost interest.

The coverage curve for a climate disaster has a shape, and the shape is stable enough to predict. Knowing the shape does not make anyone hold on any longer, which is itself the finding.

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