Antarctic Sapiens

01 · The Library — Mind & Attention

Your Attention Was Spent Before You Woke Up

The budget is set overnight, by people who have measured you more carefully than you have.

The march-of-progress figures walking backwards and falling, under a vast blue eye holding a film poster in its pupil.

There is a version of the attention economy argument that is about willpower, and it is wrong. The interesting version is about inventory: your day is sold in advance, in a market you are not a participant in.

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